> For the complete documentation index, see [llms.txt](https://doc.thordata.com/doc/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.thordata.com/doc/faq/product-problem/dataset/video-dataset/can-thordata-track-brand-mentions-in-videos.md).

# Can Thordata track brand mentions in videos?

Yes. Public videos and comment text can be scoped by brand keyword, re-collected on a schedule to build a time series, then run through AI sentiment and topic clustering; it is not a fit for login-only community content or creator dashboards. Collection runs on public pages via officially 100M+ residential IPs across 190+ countries, and pay-as-you-go billing keeps long-term monitoring affordable.